The Made Standard
How it's made, wherever it's made.
What a baby product is built from, what it's tested against, and who says so — with the source for every claim. We record where things are made as a fact, not a verdict.
63 brands 8 with sourced claims what that means
Explore by Category
Where we've done the most sourcing
The brands with the most claims that cite a primary source. That's the only thing putting them here — there's no paid placement on this site.
LEGO DUPLO
Denmark
Chunky bricks built for the littlest builders.
BIBS
Denmark
The classic Danish pacifier, loved worldwide.
Green Toys
Mill Valley, California
Toys & tableware molded from 100% recycled plastic.
Naturepedic
Chagrin Falls, Ohio
Organic, non-toxic crib mattresses.
Grouped by need
New Baby Essentials
The first things worth buying — safe, well-made basics for the early days, from brands a person has actually checked.
Baby Shower Gifts
Heirloom-worthy gifts that last well past the shower — wooden toys, soft basics, and keepsakes.
Organic Nursery
Outfit the room where it matters most — organic mattresses, wool bedding, and non-toxic blankets.
Browse the directory
63 brands · page 1 of 6
3 Sprouts
Toronto, Canada
Cheerful nursery storage and organizers, designed in Toronto.
Agabang
Seoul, South Korea
South Korea's long-established baby clothing and essentials brand.
American Blanket Company
Fall River, Massachusetts
Luxuriously soft fleece blankets, made in Massachusetts.
American Plastic Toys
Walled Lake, Michigan
Colorful plastic toys, made in Michigan since 1962.
BIBS
Denmark
The classic Danish pacifier, loved worldwide.
BabyBjörn
Stockholm, Sweden
Carriers, bouncers and travel cots designed in Sweden.
Bannor Toys
Grinnell, Iowa
Handmade wooden toys & teethers from Iowa.
Camden Rose
Pinckney, Michigan
Natural wood & organic cotton toys.
Chicco
Italy
Italian feeding and nursery essentials since 1958.
City Threads
Los Angeles, California
Soft cotton kids' basics, knit & sewn in Los Angeles.
Colgate Mattress
Atlanta, Georgia
Handcrafted crib mattresses, made in Atlanta since 1955.
Constructive Eating
Ann Arbor, Michigan
Construction-themed utensils & plates, made in the USA.
Safety standards
What the marks actually mean
CE, UKCA, CPSIA, GOTS, OEKO-TEX. Different regions require different tests, and the differences are real — but they're rarely explained anywhere a parent can find them. Each explainer says what a standard covers, what it doesn't, and links to the regulation itself.
Safety Watch
Popular products deserve a careful look at their record.
We don't just list brands — we list their safety record, too. The Safety Watch shows every directory brand that a regulator has recalled, with the authority's own finding linked and most-recalled first. No commentary from us — just the notices, cited to the regulator that published them.
Guides & Resources
From our guides
Plain-spoken help for reading labels and understanding what testing marks actually certify — so you can judge a product yourself rather than take anyone's word for it.
The Hype vs. the Recall Record
Popularity is not safety. The most-bought baby products have also produced the largest recalls. One case study, and how to check any product's record.
The Safety Marks of the World: CE, UKCA, CCPSA, ST and AS/NZS
A plain-language map of the safety marks that protect babies and kids in each major market — and what each one does and doesn't actually mean.
How to Read a Baby Product Recall Notice
Recalls are the most honest safety information a regulator publishes — and the hardest to read. A two-minute guide to finding the facts that matter.
"I started this because my first child is due in July — and I couldn't work out what anything was actually made of. Every label said 'safe' and none of them said how. So I started writing down the sources."Meet the founder →
Get the changelog.
When we add a brand, check a claim, correct a record, or log a new recall on the Safety Watch — we send what changed and why, with the sources. No launch hype, no roundups.
No spam, ever — just honest updates. Unsubscribe anytime.